09.24.2026 | 9:30am-4:00pm | Vivos Institute, Denver, Colorado
Agenda and Speakers
9:30-10:30
Brandy Trout
Marriage, Mayhem & Misunderstood Instincts: Why They Drive You Crazy… and How to Work Better Together at Home and in the Practice
Running a dental practice together creates a unique intersection of marriage, business, and leadership. The daily pressure of decision-making, team dynamics, and financial responsibility often leads to repeated conflicts that feel personal… but are often predictable. In this engaging and highly relatable session, Brandy introduces a practical framework for understanding how natural problem-solving instincts influence communication, decision-making, and control. Through real-life stories, humor, and interactive moments, participants will begin to recognize their own patterns and those of their spouse or partner. Without the need for formal assessments, attendees will gain a clear and usable language for reducing tension, improving collaboration, and leading more effectively together… both at home and in the practice. This session blends insight with application, equipping dental spouses with practical tools they can immediately implement to strengthen both their relationship and their role within the business.
Learning Objectives:
- Identify instinct-driven differences that influence communication, decision-making, and conflict in both marriage and dental practice environments
- Recognize common patterns of tension in dental partnerships and determine the underlying behavioral drivers contributing to those conflicts
- Apply practical communication strategies that align with natural problem-solving instincts to improve collaboration, reduce friction, and enhance effectiveness at home and in the practice
10:30-11:30
Rita Zamora
The New Patient Journey: How AI & Social Media Influence Which Dentists Get Chosen
Patients are discovering and evaluating dental practices differently today. AI-driven search, online reviews, social media, photos, videos, and online engagement all play a growing role in which practices get noticed and trusted online.
Learning Objectives:
- How patients are finding and evaluating practices today
- The digital signals AI evaluates to assess reputation and trust
- Why strategic social media content matters more than ever
- Practical ways to strengthen your online presence moving forward
11:30-12:30
Rocky Mountain Moments Business Brunch
12:30-1:00
Julie Rentz, CFE
Till Fraud Do Us Part: What Every Dental Couple Needs to Know About Embezzlement Prevention
Embezzlement happens in dental practices every day and the perpetrator is usually someone you trust. Through a compelling real-world case study, CFE Julie Rentz breaks down how it happens, how to spot it, and the simple controls that can protect your practice and ultimately your finances.
Learning Objectives:
- Recognize the most common embezzlement schemes and early warning signs in dental practices.
- Identify the internal control failures that allow fraud to go undetected.
- Implement practical safeguards to reduce embezzlement risk in their practice.
1:00-2:30
Justin Withrow
Protecting What You’ve Built Through Ethical Billing and Compliance
You choose dentistry together, and everything you have built, both in practice and at home, deserves to be protected. One of the most underestimated risks facing dental practices today isn’t a staffing challenge or a slow production month: it’s improper billing.
In this spouse only candid and practical session, healthcare attorney Justin Withrow breaks down the realities of dental billing compliance in plain language. Drawing on real-world experience representing dentists and dental groups, Justin will walk you through the most common billing pitfalls, how insurance audits unfold, and what happens when a routine records request escalates into a federal investigation.
As business partners in practice, spouses play a critical role in the culture and systems to prevent these situations from happening to you. This session will give you the knowledge to ask the right questions, recognize warning signs, and champion a compliance-minded environment that shields your practice, your license, and your family’s financial future.
Learning Objectives:
- Identify the Most Common Dental Billing Violations and Their
Consequences.
- Understand How Insurance Audits Escalate and How to Respond
Effectively.
- Distinguish Between Billing Errors and Fraud, and Know When to
Seek Legal Counsel.
- Implement Foundational Compliance Practices Tailored for a Dental
Practice.
2:30-4:00
Hosted by: Beverly Wilburn
High Altitude, High Performance: The Practice Pro Tips Deep Dive
What happens when dental professionals get in a room together and share what’s actually working?
Join your dentist and dental spouse peers for a candid, high-energy exchange of the strategies, systems, and secrets driving real growth in today’s dental practices. From revenue-generating wins to practice-building breakthroughs, this is your chance to walk away with actionable tips you can implement Monday morning. Straight talk from the people who are doing it.